As a sub-brand of Marina, Marina Glow Ready was introduced to elevate Marina’s decorative cosmetics into a more premium and skin-conscious offering. Built around the idea of “healthy makeup,” the range combines beauty with skin-loving ingredients—catering to a new generation of consumers seeking both performance and care.
In a fast-moving beauty landscape, the brand required a refresh to stay relevant—strengthening its appeal while clearly communicating its upgraded positioning.
THE CHALLENGES AND SOLUTION
The challenge was to reposition Glow Ready within a highly competitive cosmetics category—creating a look that feels more premium, trustworthy, and desirable, while still remaining accessible to its core audience. Each product also needed to stand out individually while maintaining a cohesive brand presence across the range.
We addressed this by developing a refined and cohesive visual system applied across key products such as cream, color cosmetics, and face palettes. Through thoughtful color direction, structured layouts, and elevated design details, the new packaging enhances shelf impact while reinforcing a sense of care and quality. The result is a more attractive and unified brand experience that builds stronger consumer trust.
