Vidoran Milk

Project Background

PT Tempo Scan Pacific, Tbk is a leading producer of food, beverage, and healthy goods in Indonesia with 40 years’ experience. Vidoran Xmart is one of PT Tempo Scan Pacific, Tbk dairy brand that serves a vision to nourish Indonesian children with its quality milk originated from New Zealand and European cattle farms. Equipped with a new formula and advancement, Brandkraft is tasked to redesign Vidoran Xmart packaging design relevant to its target audience.

The Challenges

Vidoran Xmart needs to stand out among the competitive market, therefore, to be able to introduce its range of variant products the packaging should be visually-appealing, simple, and modern that can inform consumers well with its benefits. The packaging should also be expendable for new SKU variants.

Our Solution

We observe and develop its design adapting a strong original-blue color which is one of the strongest equities of Vidoran Xmart brand. We evolve the logo and make it cleaner and modern to convey Vidoran Xmart as a trusted milk brand for moms and their children. Colorful shields represent different stage and clear hierarchy of the benefits, enhancing the overall packaging design look and feel to stand out among its competitors.