Chef Tony's

Chef Tony's is a gourmet popcorn brand from the Philippines, when they expanded to the Indonesian market they faced a difficult challenge with no brand recognition and outdated look for the modern and premium market.

We helped Chef Tony's to redefine its brand positioning and values, focusing on the quality of the product. "Bountiful Journey" is the concept behind the brand, the idea of taking you on a journey with every bite. We captured this in a playful  and unique logo. The journey continues throughout different applications from the packaging to the stationery.