Kachi

Project Background

PT Bumi Pangan Utama aims to create a unique dine-in experience taking place at SCBD area. Adopting a Japanese fast casual dining concept specializing in donburi dish, our goal is to build an appealing and memorable brand identity suitable for its target audience.

The Challenges

Due to the COVID-19 pandemic, Kachi flexibly adapts to the current situation and shifts their business direction. Instead, Kachi focuses on online engagement by selling frozen products on E-commerce platforms. A bold packaging and social media templates are necessary to keep the customers hooked. The established concept will be applicable to Kachi restaurant in the future.

Our Solution

Kachi-the name we came up with – was derived from Japanese word meaning “Winning”, with the intention Kachi to win customer’s heart. Our brand concept mimics the vibrancy of Tokyo’s Izakaya-packed alleyway and people having a great time. The logo consists of various interpretations; delicious donburi, high quality meat, aroma, and all-day-long great service.