As a pioneer in Indonesia’s confectionery industry, Yupi has long been a household name, especially among younger audiences. Known for its playful shapes and colorful gummy products, Yupi has built strong brand recognition over the years.
As the company continues to expand at scale, the need emerged to evolve its visual identity—one that could better reflect its growth while staying true to its fun and approachable DNA. Brandkraft was brought in to refresh the brand, making it more vibrant, contemporary, and relevant for today’s generation.
