Atmaterra

Atmaterra

Transforming Campus Green Space into a Public Landmark

Atma Terra was envisioned as a Green Open Space (Ruang Terbuka Hijau) with multi-functional sanctuary for reflection, learning, and recreation. As the heart of the campus, the project aimed to provide the academic community with a sustainable environment that promotes well-being and creative freedom. The goal was to transform this physical area into a landmark that embodies the “Terra” essence—earthy, natural, and grounded—while serving as a vital lung for the urban university environment.

Atmaterra_Portofolio-12
Atmaterra_Portofolio-13
Artboard 16@3x

CHALLENGES

The core challenge lay in evolving this private academic space into an inclusive, commercial communal area accessible to the general public without losing its institutional integrity. We had to create a visual identity that upheld the prestigious Atma Jaya brand while speaking a new, dynamic language that resonates with a wider audience.

Artboard 1@3x
Artboard 11@3x
Atmaterra_Portofolio-Signage
Artboard 10@3x
Artboard 18@3x