Vortex
MPM Group wants to provide an alternative to the original manufacture spare parts. The automotive spare parts will be more affordable and accessible than the OEM, yet have the same quality and reliability.
Challenge
As a new brand, it will have a tough competition to enter the saturated auto parts market. Moreover, the brand is targeting the millennial generations, 20 – 40 years old. This generation is one of the toughest generation to the market too.
Solution
We want to position the brand as an approachable, simple, and reliable brand for the target audience. We started with a name, VORTEX, a catchy name that conveys speed and dynamism. We then created a simple yet powerful logo that represent agility and quality assurance. A bold and attractive packaging and visual identity system is created to complete the brand look and feel, which fit the busy and dynamic lifestyle of the target audience.