Diamond Milk

Diamond Milk is a one of the leading milk producer in Indonesia. Their product is well loved and has a strong loyal customer, but the packaging design has been left unchanged for over 20 years, so it lost some of its charm. We took an evolutionary approach in redesigning the packaging, retaining some of its equities while creating a modern look that is more relevant to the current consumer. The result is a new yet familiar packaging that captures the values of the brand: Quality and Freshness.