Neozep®

Darya-Varia, one of the leading pharmaceutical company in Indonesia wanted to redesign Neozep® Forte, a trusted and effective solution to treat fly symptoms. The brief was to redesign the packaging to convey the effectiveness of the product and to modernize it so it is relevant to the current market.

We created a range of design concepts that span from an evolution of the current design to a design that shows the power of the product. We carefully analyzed the current brand equities so it still have the familiar elements to the loyal customer. All of our design concepts conveyed the brand essence of “Supreme Performance” in different ways showing different solutions to the brief.