Martabak Gang Bang

Gang Bang Martabak is a food truck that sells Indonesian pancake "martabak". The client chose the name to show the notion of togetherness while eating the martabak, because it's a filling food that you would want to eat it with your friends. To support this idea and to steer away from negative connotation of the name, we created a playful wordmark for the logo, and a group of martabak monsters as the mascots. We let these little monsters play and roam around throughout the different applications, creating a fun, playful and attractive look for the brand.