Naturice

Naturice is one of the largest organic rice companies in Indonesia. They use the best quality natural and organic ingredients to make the products and believe in traditional farmhouse methods to avoid chemical additives that are routinely used in industrialized food production.

Challenge

After just a few years in the market, Naturice faces a tough competition as there are more
companies came into the organic market. Their packaging looks outdated and not relevant to the modern market.

Solution

Since Naturice already has loyal customer, we evolve the logo to look more refine; simple yet modern. We then developed a few different concepts for the packaging that highlight the natural and healthy aspects of the brand, along with the story of rice creation being showed.