Daytona

Daytona is a Japanese motorcycle gear and accessories manufacturer. They expanded their operation to Indonesia and have had loyal followers, however they wanted to appeal to the mass market. In order to do that they need to stregthen their brand recognition through different touch points and activations. We start by redesigning their packaging to suit the local market, the new packaging design has more consistent look and capture the energy of the brand. We created the brand activation idea and designed all the marketing & communications tools.