Air quality is one of the issue for many people living in dense urban area like Jakarta. Aria is dedicated in helping people to live better by providing the most advanced data about air quality, and providing smart and eective products to minimize their exposure to polluted air.

The company needed an identity for Aria, and all the design collaterals to help bring their exciting products and propositions to life.

The Challenges & Solutions

As a new tech start-up Aria needs a strong brand strategy and brand Identity to convince people of their innovation and advance technology. We created a simple yet purposeful logo that capture the company’s vision and mission. There is a clear sense of technology advancement through the overall look and feel of the brand identity. The Arrow supergraphic works as a graphical device that ties all the different brand applications and it’s a clear mark that Aria is here to make your breath and live better.

© Product Photography by Aria Team and Digital Negative.

The name “Kata Oma” aspires to add into the product authenticity and hopes to reignite your longing of the snack you used to find among the stack of others in your living room’s coffee table–offering you the ultimate taste of home.

The user interface design is developed from Unifam’s identity, taking a minimalistic approach, yet conveys warmth and caring. A set of icons were crafted for their team’s divisions in a simplified line drawings to radiate a friendly look. We keep the style consistent by using these “Lifelines” as symbols of Unifam’s commitment to offer their best for their consumers. The outcome was a bright, colorful, and modern website that showcase the brand’s personality.

Game Sherpa is a marketplace for every gamers who need many kinds of gaming services, from item farmings to achievement boostings. Our top priority is to communicate these services by creating an intuitive and attractive website that adapts to any device seamlessly with tailored experience for gamers all around the world.

Incorporating well-known game characters into the UI/UX will effectively enhance the user journey and strengthen the game-focused brand that Game Sherpa conveys. As a result, aside from the visually attractive UI, the website is easy to navigate.

The isometric-styled island graphic serves as the main, visual highlight users will encounter and from which users will be able to navigate Hustle & Bustle features. By combining colorful, illustration with minimalist layout and subtle animation, we elevate Hustle & Bustle to be a fun and expressive brand.

The redesigned Halofit package intends to humanize the seemingly cold, intimidating nature of medical products–as how they were often perceived. With the more simplified design, geometric shapes corresponding as visual abstractions of medical elements, and a personalized touch added to the packaging, Halofit easily invites users to engage in a healthy life through its products.

Word “family” is an integrated component for the company. We helped Unifam to redefine and revitalize the family elements as its brand personality. We poured the warm, vibrant, and family-oriented personality throughout brand identity applications from the logo to the uniform.

We also intergrate the visual elements from rebrand project to the UI. See website revamp project here.

We helped Chef Tony's to redefine its brand positioning and values, focusing on the quality of the product. "Bountiful Journey" is the concept behind the brand, the idea of taking you on a journey with every bite. We captured this in a playful  and unique logo. The journey continues throughout different applications from the packaging to the stationery. 

PT Tempo Scan Pacific, Tbk is a leading producer of food, beverage, and healthy goods in Indonesia with 40 years’ experience. Vidoran Xmart is one of PT Tempo Scan Pacific, Tbk dairy brand that serves a vision to nourish Indonesian children with its quality milk originated from New Zealand and European cattle farms. Equipped with a new formula and advancement, Brandkraft is tasked to redesign Vidoran Xmart packaging design relevant to its target audience.

The Challenges

Vidoran Xmart needs to stand out among the competitive market, therefore, to be able to introduce its range of variant products the packaging should be visually-appealing, simple, and modern that can inform consumers well with its benefits. The packaging should also be expendable for new SKU variants.

Our Solution

We observe and develop its design adapting a strong original-blue color which is one of the strongest equities of Vidoran Xmart brand. We evolve the logo and make it cleaner and modern to convey Vidoran Xmart as a trusted milk brand for moms and their children. Colorful shields represent different stage and clear hierarchy of the benefits, enhancing the overall packaging design look and feel to stand out among its competitors.

PT Bumi Pangan Utama aims to create a unique dine-in experience taking place at SCBD area. Adopting a Japanese fast casual dining concept specializing in donburi dish, our goal is to build an appealing and memorable brand identity suitable for its target audience.

The Challenges

Due to the COVID-19 pandemic, Kachi flexibly adapts to the current situation and shifts their business direction. Instead, Kachi focuses on online engagement by selling frozen products on E-commerce platforms. A bold packaging and social media templates are necessary to keep the customers hooked. The established concept will be applicable to Kachi restaurant in the future.

Our Solution

Kachi-the name we came up with – was derived from Japanese word meaning “Winning”, with the intention Kachi to win customer’s heart. Our brand concept mimics the vibrancy of Tokyo’s Izakaya-packed alleyway and people having a great time. The logo consists of various interpretations; delicious donburi, high quality meat, aroma, and all-day-long great service.

Hailing from Japan, Emina is dedicated to bringing joy in each bite through assuring health, delivering delightful taste and food experience, as well as delivering the quintessential product quality.

Conveying modern, fresh, authentic, and organic elements, Aveeno offers two packaging units: Aveeno Active Naturals gears itself towards women who are keen of skincare, beauty, and conscious of health, and Aveeno Baby delivers skin-friendly natural products to babies.